PORTFOLIO

PORTFOLIO

ANDREA RACEY

Helena Quinn Founder & Designer, Duster Co-Founder & Designer

As the design director and founder for commercial yet modern women’s lifestyle brands, I  specialize in merging the creative with the operational. With an entrepreneurial mindset, I thrive on identifying and creating a successful aesthetic, narrative, and visual identity for a brand and its product while maintaining the analytical mindset necessary to continually increase profit margins and growth.

With a passion for creating one-of-a-kind prints, an eye for color, trends, and years of experience in manufacturing, I am well-seasoned in transparent and sustainable production practices and successfully scaling and operating a consumer product business to appeal to a wide audience.

Past Collections

Duster - 2024 Spring Collection

Duster - 2023 Launch Collection

Helena Quinn - 2022 Collection

Helena Quinn - 2021 Collection

Helena Quinn - 2020 Collection

Helena Quinn - 2019 Collection

Andrea Racey is the founder and designer behind celebrity favorite silk loungewear brand Helena Quinn, and the co-founder of the womenswear brand Duster.

Since its direct-to-consumer launch in 2016, Helena Quinn has shown exponential growth, creating chic, sustainable, and well-priced pieces, and filling a much- needed white space in the market. Celebrity fans include Oprah Winfrey, Miranda Kerr, Kendall Jenner, Chrissy Teigen, and Priyanka Chopra. In 2019 Vogue called Helena Quinn, “One of the Best Personalized Gifts to Buy,” and Harper’s Bazaar praised the brand as taking “2018 by storm” and being “One of The Best Pajamas of The Year.”

From 2016-2019, all growth and sales for the brand were organic, seeing Andrea produce a 200% organic growth rate YOY solely through organic celebrity endorsements, word-of- mouth, and strategic brand partnerships with cross-market brands like Tatcha Skincare, Sakara Life, and Birchbox. With a small amount of angel funding in 2019, Andrea was able to produce a 300% sales increase YOY, with a $250 AOV, 75% GM, and 2.5% ROAS on paid marketing. The company has a 12.1% repurchase rate and over 60M organic impressions to date.

Experience & Qualifications